News Release: 7/14/2025

The Hidden Power of Clean: What Most Businesses Miss About First Impressions
 

Keeping a commercial space clean isn’t just about mopping floors or taking out the trash — it’s about protecting your brand, your people, and your reputation. And while most companies are great at making sure the entryway is swept and the bathrooms are stocked, one key area is often neglected: upholstered furniture.

Chairs, couches, and soft surfaces absorb far more than dust — they collect allergens, bacteria, and odors over time. Yet many businesses clean their upholstery once every few years, if at all.

In high-traffic areas like waiting rooms, breakrooms, or medical lobbies, that’s not just an oversight — it’s a missed opportunity to create a cleaner, safer, and more welcoming environment.

Clean Is the New Competitive Advantage

In today’s business climate, clients and employees alike expect more than surface-level appearances. A spotless entryway and polished floor are great, but when the chair someone sits in smells off or has visible stains, that’s the impression that sticks.

That’s why professional upholstery cleaning every 6 to 12 months (depending on usage) isn’t just a maintenance task — it’s a strategy. It helps improve indoor air quality, extend the life of furniture, and communicates pride in your space.

Facility Care Is Business Care

Cleanliness is no longer a back-office function — it’s a front-line experience. Customers and employees both take notice. Businesses that prioritize regular, professional cleaning (including soft surfaces) send a message of quality and attention to detail. Those that don’t risk looking like they’ve stopped caring.

 

This expert insight was provided by Do It Right Cleaning, a professional commercial cleaning company with offices in Christiansburg and Roanoke, VA. Their team specializes in janitorial services, upholstery and carpet cleaning, and floor care for offices, medical facilities, manufacturing plants, and more throughout Southwest Virginia.

?? Learn more at www.doitrightcleaning.com